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Perspectives of gatekeepers in the Kenyan food industry towards genetically modified food
Attitudes and perceptions of stakeholders are crucial in the acceptability of GM foods. Past research focussed on consumers, but paid little attention to the food industry and its gatekeepers, especially in Africa. Therefore, ...
Estimating consumer willingness to pay for food quality with experimental auctions: the case of yellow versus fortified maize meal in Kenya
Biofortification of maize with provitamin A carotenoids is a new approach to the alleviation of vitamin A deficiencies in Africa. Unfortunately these varieties are yellow or orange, while consumers generally prefer white. ...
Consumer preferences for maize products in urban Kenya
Background. New maize varieties have been biofortified with provitamin A, mainly â-carotene, which renders the grain yellow or orange. Unfortunately, many African consumers prefer white maize. The maize consumption patterns ...