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Estimating consumer willingness to pay for food quality with experimental auctions: the case of yellow versus fortified maize meal in Kenya
Biofortification of maize with provitamin A carotenoids is a new approach to the alleviation of vitamin A deficiencies in Africa. Unfortunately these varieties are yellow or orange, while consumers generally prefer white. ...
Farmers, consumers and gatekeepers and their attitudes towards biotechnology
In 1999, a project to develop insect resistance maize for Africa was launched. Social scientists from this team used participatory rural appraisals, consumer studies, a baseline and gatekeeper survey to study the awareness ...