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Estimating consumer willingness to pay for food quality with experimental auctions: the case of yellow versus fortified maize meal in Kenya
Biofortification of maize with provitamin A carotenoids is a new approach to the alleviation of vitamin A deficiencies in Africa. Unfortunately these varieties are yellow or orange, while consumers generally prefer white. ...
Consumer preferences for maize products in urban Kenya
Background. New maize varieties have been biofortified with provitamin A, mainly â-carotene, which renders the grain yellow or orange. Unfortunately, many African consumers prefer white maize. The maize consumption patterns ...
Improving the use of experimental auctions in Africa: Theory and evidence
Experimental auctions have not been widely used in Africa. However, auctions are important tools for evaluating new products and technologies. To increase the quality of these experiments, we explore an alternative first-price ...
But what do rural consumers in Africa think about GM Food?
(University of Missouri-Columbia, 2016)
So far, few African countries have accepted genetically modified (GM) crops, despite their high potential for increasing food production. The opinion of African consumers is missing in the debate, especially of those in ...
Effectiveness of hermetic systems in controlling maize storage pests in Kenya
To protect their maize from pests such as the larger grain borer (Prostephanus truncatus), and from theft, farmers in Africa are abandoning traditional storage structures: they shell their maize earlier and tend to store ...
Farmers, consumers and gatekeepers and their attitudes towards biotechnology
In 1999, a project to develop insect resistance maize for Africa was launched. Social scientists from this team used participatory rural appraisals, consumer studies, a baseline and gatekeeper survey to study the awareness ...