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Consumer preferences and socioeconomic factors decided on plantain and plantain-based products in the Central Region of Cameroon and Oyo State, Nigeria

Creator: Udomkun, P.
Creator: Masso, C.
Creator: Swennen, R.
Creator: Innawong, B.
Creator: Fotso Kuate, A.
Creator: Alakonya, A.
Creator: Lienou, J.
Creator: Ibitoye, D.O.
Creator: Vanlauwe, B.
Year: 2021
URI: https://hdl.handle.net/10883/21647
Language: English
Publisher: MDPI
Copyright: CIMMYT manages Intellectual Assets as International Public Goods. The user is free to download, print, store and share this work. In case you want to translate or create any other derivative work and share or distribute such translation/derivative work, please contact CIMMYT-Knowledge-Center@cgiar.org indicating the work you want to use and the kind of use you intend; CIMMYT will contact you with the suitable license for that purpose
Type: Article
Country focus: Nigeria
Place of Publication: Basel (Switzerland)
Issue: 8
Volume: 10
DOI: 10.3390/foods10081955
Keywords: Consumer Choice
Keywords: Quality Attributes
Keywords: Willingness to Purchase
Description: Plantain is a key staple food in Central and West Africa, but there is limited understanding of its market in Africa. In addition, the cooking methods for enhancing the nutritional value, consumer preference, and willingness to pay for plantain and plantain-based products are not well understood. The knowledge gaps in the market and consumer dimension of the food chain need to be known to increase plantain utilization and guide breeding efforts. This research contributes by examining the cooking methods, consumer preference, and willingness to pay for plantain and plantain-based products in Cameroon and Nigeria. A household survey sample of 454 Cameroonian consumers in four divisions of Central Region and 418 Nigerian consumers in seven government areas of Oyo State in southwest Nigeria was the basis for the analysis. The results showed some levels of similarity and difference in the consumption and cooking of boiled, roasted, and fried plantain in both countries. The trend in consumption of all plantain-based products was constant in Cameroon but increased in Nigeria. The most important factor influencing Cameroonian consumers’ choice of plantain and its products was taste, while the nutrition trait influenced Nigerian consumers. Both Cameroonian and Nigerian consumers considered packaging, location of produce, and size and quantity as the least important factors. In addition, socioeconomic characteristics were significant determinants of consumers’ choices to consume plantain and its products. Gender significantly influenced (p < 0.05) taste, while nutrition was significantly driven (p < 0.05) by education and annual income. Household size played a significant role (p < 0.05) in consumers’ choices when the price was considered. These findings serve as a guideline to improve existing products to match the needs of consumers in each country and develop products for different consumer segments and potentially increase production.
Agrovoc: BANANAS
Agrovoc: PLANTAINS
Agrovoc: CONSUMER BEHAVIOUR
Agrovoc: PROCESSED PRODUCTS
Agrovoc: QUALITY
Agrovoc: WILLINGNESS TO PAY
ISSN: 2304-8158
Journal: Foods
Article number: 1955


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    Genetic Resources including germplasm collections, wild relatives, genotyping, genomics, and IP

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