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Demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from Mexico City

Creator: Dominguez-Viera, M.E.
Creator: van den Berg, M.
Creator: Donovan, J.A.
Creator: Perez-Luna, M.E.
Creator: Ospina-Rojas, D.
Creator: Handgraaf, M.
Year: 2022
URI: https://hdl.handle.net/10883/21643
Language: English
Publisher: Elsevier
Copyright: CIMMYT manages Intellectual Assets as International Public Goods. The user is free to download, print, store and share this work. In case you want to translate or create any other derivative work and share or distribute such translation/derivative work, please contact CIMMYT-Knowledge-Center@cgiar.org indicating the work you want to use and the kind of use you intend; CIMMYT will contact you with the suitable license for that purpose
Type: Article
Country focus: Latin America
Place of Publication: Amsterdam
Volume: 95
DOI: 10.1016/j.foodqual.2021.104362
Keywords: Healthy Processed Foods
Keywords: Information Strategies
Description: Diets in Mexico, like many countries, have changed dramatically in recent decades, with increased consumption of processed foods being a major factor. Research suggests that unhealthy diets in low-income communities reflect limited access to healthy foods, combined with high costs and limited knowledge. Weak demand signals from these communities likely disincentivise the food industry from delivering healthier, often costlier, options. This paper explores the potential to market healthy processed foods to these areas. We elicited willingness to pay (WTP) for healthier but relatively more expensive processed foods in low-income communities of Mexico City. We implemented a BDM mechanism to elicit WTP, with half of the participants randomly receiving information regarding nutritional content and health benefits. Results suggested that WTP was considerable among low-income groups but higher among higher-income groups within these communities. While, in general, providing nutrition and health information did not influence WTP, it was effective for those with strong preferences for the processed food category used in the study. WTP was highest among females and younger consumers, those who had a small family and children below 12 years in the household.
Agrovoc: LOW INCOME GROUPS
Agrovoc: WILLINGNESS TO PAY
Agrovoc: PROCESSED FOODS
Agrovoc: INFORMATION
Agrovoc: FOOD INDUSTRY
ISSN: 0950-3293
Journal: Food Quality and Preference
Article number: 104362


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  • Socioeconomics
    Including topics such as farming systems, markets, impact & targeting, innovations, and GIS

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