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Gender Dynamics in the Retailing Behavior of Agro-dealers and the Purchasing Behavior of Farmers in Kenya: A summary brief

Author: Muindi, P.
Author: Adam, R.I.
Year: 2020
URI: https://hdl.handle.net/10883/20928
Abstract: Agro-dealers in Kenya play an integral role in the formal distribution of improved maize seed to men and women farmers. In Kenya, maize seed is the most important crop input stocked in agro-dealerships and is widely purchased (Bayesian Consulting Group Limited, 2016). Assessing and understanding the factors that influence agro-dealers in deciding to stock new maize seed varieties, and the factors influencing farmers who purchase maize seed, has the potential to accelerate the adoption of improved maize seed by farmers
Format: PDF
Language: English
Publisher: CIMMYT
Copyright: CIMMYT manages Intellectual Assets as International Public Goods. The user is free to download, print, store and share this work. In case you want to translate or create any other derivative work and share or distribute such translation/derivative work, please contact CIMMYT-Knowledge-Center@cgiar.org indicating the work you want to use and the kind of use you intend; CIMMYT will contact you with the suitable license for that purpose.
Type: Brochure
Place of Publication: Mexico
Pages: 1 page
Country of Focus: KENYA
Agrovoc: GENDER
Agrovoc: FARMERS' ATTITUDES
Agrovoc: SEEDS
Agrovoc: RETAIL MARKETING
Agrovoc: DECISION MAKING


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  • Socioeconomics
    Including topics such as farming systems, markets, impact & targeting, innovations, and GIS

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