||This Technical working paper is a collaborative work by the FACASI project Country coordinators, G. Girma and Bisrat Getnet, Ethiopia; Raymond Nazare and Special Musoni Zimbabwe; John Sariah, Eric Njau, Benesta Titus, Tanzania; Joseph Mutua and P. Kaumbutho, Kenya; Achora Janet Cox and Weldone Mutai from ACT. The paper was jointly developed with the FACASI- CIMMYT Business development specialists led by Kahan David Gerald. Special thanks go to the Technical Review Committee members, David Kahan, Frederic Baudron, Richard Bell, Scot Justice and Saidi Mkomwa. The background information for this paper was informed by syntheses of the FACASI Countries market analysis and business modelling reports. This information was supplemented with the Knowledge Management working group discussion notes from the Monitoring and Evaluation and knowledge management workshop held in Nanyuki, Kenya in April 2015. The paper has been synthesized and designed by the African Conservation Tillage Network Team composed of Janet Achora, Weldone Mutai and Eng. Saidi Mkomwa. The production of this paper has been made possible by the generous support of the Australian International Food Security Centre (AIFSC), through the Australian Centre for International Agricultural Research (ACIAR) and the International Maize and Wheat Improvement Centre (CIMMYT).