Gender-responsive budgeting tool for the promotion of improved maize seed in Africa

Abstract

This tool is a decision-making guide for those seed companies who are seeking to make a wider population of farmers aware of the technologies they produce. The idea is to put your money where your potential market lies. The underlying rationale for this tool is that no single approach is able to reach all men and women farmers effectively. Similarly, while some approaches lend themselves well to reaching a wider population, others tend to be more effective in reaching specific demographic groups. This tool should be used alongside the gender-responsive approaches for the promotion of improved maize seed in Africa guide.