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Article
Options for pro-poor maize seed market segmentation in Kenya
(Academic Journals, 2011)
New agricultural technologies have to be affordable to make a difference in poor farmers? livelihoods. Their cost to the poor can be reduced through subsidies by the public sector or humanitarian use exemption from ...
Article
Consulting the stakeholders on pro-poor market segmentation of maize seed in Kenya
(Academic Journals, 2012)
Market segmentation, while popular in the pharmaceutical industry to reach the poor in developing countries markets, have so far not been successful in delivering agricultural technology to poor farmers. In this paper, ...